The TMSA Trailblazer Award stands out as the most significant acknowledgment of excellence in sales and marketing strategy, creativity, innovative solutions, and business outcomes within our industry.
This award symbolizes the pioneering path that leaders in the transportation and logistics sector carve out to ensure the continuous flow of the supply chain.
This campaign was innovative in its usage of videography and graphical elements to convey the foundation of data as the client's strongest asset. Data pixels were used to create unique icons throughout the video.
How many transportation and logistics ads have you seen that have a plane, boat, train and a truck? A lot, right!? This campaign set out to blaze a trail in advertising by pushing the limits with something unique and different - I mean who intentionally misspells their headline? Trailer Bridge.
By leveraging cutting-edge techniques and staying abreast of emerging trends, Position : Global positioned RDS Capacity Solutions as a frontrunner in its industry. Their ability to consistently deliver exceptional results in such a competitive landscape underscores their commitment to innovation and excellence.
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Bennett Family of Companies won two TMSA Trailblazer Awards in 2024. Documenting the company’s history from humble beginnings and capturing its unique culture was an important objective heading into the company’s 50th Anniversary year. Its new website is a video heavy platform that showcases 14 different operating companies and more.
ITS won two TMSA Trailblazer Awards in 2024. One for its website rebrand and another for a go-to-market strategy. The decision to move to a headless CMS to improve site speed and functionality was unique in the website project. The go-to market campaign exceeded its initial expectations in both speed-to-market and efficiency of reach.
Drop & Hook won two TMSA Trailblazers Awards in 2024. CFI's campaign was unique because as they moved away from a reliance on search terms and towards search and conversion signals, they also utilized a wider variety of ad assets and placements. Wreaths Across America's TikTok profile stands out as a trailblazer in the transportation industry by combining innovation with purpose.
Verst's approach to customer benchmarking and survey communication set a new standard for industry practices. Unlike traditional methods focused solely on tracking KPIs, our cross-functional team model ensured widespread internal buy-in and actionable insights.
The transition of 8 companies was completed in 8 months, this is much faster than many companies often complete this task. This proves that integrating companies into another can be accomplished quickly, if a concrete marketing plan is utilized. The fact that this was accomplished while also growing their social media audience blazes a trail for IMC's Marketing Department.
This campaign set out with a clear goal: to hire 100 regional/OTR drivers within a tight timeframe of 45 days. Not only did Quality Carriers meet this ambitious target, but it exceeded it by a remarkable margin, ultimately onboarding 120 drivers. This campaign reached over 100,000 people on Facebook.
Rail is complex, and they noticed that this industry tends to pair simple design and menus with extremely complex verbiage. Their new website makes it straightforward, with clear, simple menus; obvious links to resources for customers and the public; AND simple, easy-to understand language that communicates their capabilities.
JAXPORT’s MSC ScanBaltic Service campaign introduced technical innovations that realized the potential of human-AI collaboration and delivered performance in two primary ways: the use of AI large language models for ad translations, and, the implementation of what they call the "Mountaintop Adcelleration Extravaganza" or (MAE) method, in their LinkedIn ad placements.
Unlike the sporadic use of superhero-style icons by other entities in the field, BlueGrace's campaign stood out by embracing the retro-style comic book trend, a concept not previously explored in the logistics sector. Inspired by the vintage comics of the 1940s to 1960s era, the company seamlessly integrated this nostalgic aesthetic with BlueGrace's services and industry-specific humor.
