Terry Nawrot

Bio 

Terry Nawrot is the CEO of VideoRequest, a video software solution, helping organizations create more authentic videos with an easy to use video tool.

Nawrot was formerly the COO of Informz, an email marketing company focused in the association and nonprofit space, that she joined in 2005 and worked through 2017. Nawrot led sales, marketing, product management, customer service and operations teams. Prior to Informz, Nawrot worked for a desktop mapping GIS software company.

Session 

Leveraging Video Across the Customer Journey: Why Video Matters

According to a recent survey, 84% of consumers were convinced to make a purchase after watching a brand’s video.

During this breakout session, we will discuss the significance of video content in marketing strategies and how it can effectively engage customers at every stage of their journey, from initial awareness to eventual advocacy. By strategically deploying videos at key touchpoints, we can steer customers through their decision-making process while nurturing stronger connections with our brand.

Next, we will touch on the importance of crafting an employee journey and investigate how video content not only enriches organizational culture but also serves as a potent catalyst for enhancing employee engagement.

Finally, we'll examine key metrics to measure the effectiveness of our video marketing efforts. From view counts to engagement rates and conversion metrics, understanding these analytics enables us to refine our strategies, optimize content, and maximize ROI.

Tuesday, June 11 at 2:00 p.m.