Michelle LeBlanc

Bio 

Michelle LeBlanc is the founder of Drop & Hook, a content marketing agency specializing in solutions for transportation and logistics companies. Over the last decade, she has developed a specialty in social media brand building, employee engagement and recruitment strategies and in transportation and logistics marketing, working with 3PLs, truckload carriers, and technology leaders in the developing digital freight space. Previously she worked at marketing agencies Fuseideas and Industrium (formerly Kemp Goldberg Partners), leading social media, email, content, and inbound marketing efforts, and held social media strategy roles at advertising firm KBS+, and at IIR USA, a marketing event firm.  

From counseling c-level leaders at Fortune 1000 firms to shepherding fledgling brands to launch, her content marketing experience is both platform and medium-agnostic;developing infographic, podcast, webinar, and video production projects to best suit the needs of the audience. She serves on the board of TMSA, the Transportation Marketing & Sales Association, and has spoken at national events and conferences on the topics of social media & influencer marketing, community building and brand advocacy, inbound marketing and paid advertising strategy.

Session 

Automate this, not that: Navigating AI and Making Marketing Automation Work for You

ChatGPT recently took the world by storm and generative AI has made it possible for individual creators to churn out more content than ever before ranging from simple emails to long-form copy to videos and even music. Has this change made marketers irrelevant? Hardly.

In fact, this sea of content has made it more important than ever for brands to offer fresh, unique perspectives.

But marketers need to know how to put the best aspects of automation to work for them (and their companies), working smarter and more efficiently while keeping an eye on quality and avoiding copyright concerns. This session will help marketers build a business case for utilizing automation technologies positively while defending their unique talents and business budgets.

Attendees will learn:

• An overview of marketing automation and AI tools and the current state of the industry regarding AI
• Tips for spotting the traps and pitfalls of using AI for content generation
• Suggestions for how marketers can make a case within their business for investing in smart automation tools that allow human team members to make more room for more creativity and truly unique content

Tuesday, June 11 at 1:00 p.m.