Mastering ABM in Supply Chain:
Driving Results with Precision Marketing

Explore the power of Account-Based Marketing (ABM) in the Supply Chain industry with John Meier from ODW Logistics and Crawford McCarty from LeadCoverage. This session will dive into the successful execution of 1:1 and 1:few ABM strategies, including a unique wine campaign and a targeted frozen foods campaign. John and Crawford will share their insights and real-world examples, revealing how these personalized marketing strategies delivered significant results. Gain practical insights and actionable takeaways to help you optimize your own ABM efforts, whether you're focusing on individual accounts or targeting a select group. 

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Crawford McCarty

VP Marketing,
LeadCoverage

About Crawford

Crawford McCarty has 15 years of demand generation experience, specializing in innovative marketing strategies. He began at Silverpop during the marketing automation renaissance and later joined IBM's Watson Behavioral Marketing team. An expert in advanced marketing attribution models, Crawford leverages data-driven strategies to drive ROI-backed decisions, leading teams at the forefront of marketing technology.
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John Meier

Director of Marketing,
ODW Logistics

About John

John Meier serves as the Director of Marketing at ODW Logistics, where he leads the company's corporate marketing strategy. With over 20 years of experience in the marketing industry, John is responsible for overseeing product development, brand positioning, service offerings, client relations, and digital marketing initiatives aimed at attracting and retaining long-term client partnerships. In addition to his role at ODW Logistics, John is active in the community having held leadership positions on various industry boards, including the Columbus Region Logistics Council. He currently serves on the Board of Advisors for the Transportation Marketing and Sales Association (TMSA). John holds a Bachelor of Arts and  Master of Business Administration from The Ohio State University.