The Challenge:
You've invested in marketing. You have a team. You believe marketing is important. But does your organization truly leverage its full potential?

Every day, marketing leaders in supply chain companies struggle to demonstrate their value in organizations that view marketing as a support function. The disconnect between marketing's potential and its perceived value is significant, and it's time to address it head-on.

As a supply chain leader committed to growth, you should be asking yourself:

• Is our marketing team truly integrated into our strategic decision-making?
• Are we fully leveraging marketing's potential to drive business growth?
• How can we bridge the gap between marketing's capabilities and its current role in our organization?

This Executive Lab will challenge your assumptions and discuss ways to:

• Accurately assess marketing's current position in your organization
• Uncover hidden barriers to marketing's strategic involvement
• Implement meaningful changes that elevate marketing's role and impact
• Ensure marketing's efforts directly contribute to business objectives

Key Points:

• Evaluating the true status of marketing in your organization
• Identifying and overcoming common misconceptions about marketing in supply chain companies
• Aligning marketing strategies with core business objectives
• Leveraging data and analytics to demonstrate marketing's ROI
• Fostering cross-functional collaboration to enhance marketing's influence
• Developing a "marketing-fluent" C-suite

This lab, presented at TMSA's Executive Summit, will provide actionable solutions for supply chain leaders who are committed to moving beyond viewing marketing as a cost center and towards leveraging it as a strategic driver of growth. Our experts will help you transform your organizational culture to truly "walk the talk" of marketing-driven business strategy in the supply chain industry.