ELEVATE 2024 Speaker

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Bio

Kara Brown is the Chief Executive Officer of LeadCoverage, the leading supply chain go to market consultancy. Brown was one of the first employees at Echo Global Logistics which grew quickly in three years and her name is on the company’s 2009 IPO press release.

In 2017 Kara leveraged her extensive corporate experience, including marketing leadership roles at SEKO Logistics, Geodis and Rubicon Global, and founded LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. LeadCoverage is an Inc. 5000 company, and continues to grow using her framework: share good news, track interest, follow up.Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls.Her soon to be published book, "The Revenue Engine," provides tangible lessons from Kara's broad experiences and offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies for measurable business growth. These principles mirror the philosophy Kara has embodied and advocated throughout her career.

Session

The Revenue Engine: Fueling a High-Octane Pipeline

The Supply Chain landscape is ultra-competitive. A modern B2B go to market strategy is essential for companies seeking sustainable growth and success in today's dynamic marketplace. Your plan should align marketing efforts with sales objectives and leverage strategies and technologies like programmatic media buying and account based marketing to reach and engage potential and existing clients.

Brown will share specific strategies and tactics that put data-driven buyer intent to work, immediately. More importantly, walk away with a framework to show the ROI of your efforts by measuring volume, velocity, and value.

Walk away with a playbook to:

Measure Performance PR - Measure direct ROI to performance PR campaigns. Prove that your PR drives actual revenue.
Track Who’s Interested - Account Based Marketing best practices start with a very clearly defined Ideal Customer Profile. *There is no new freight* so how do you track the interest of your current customers to buy more, or future customers to change their provider mix? Walk way with a clear understanding of what the best in class are executing and how you can “dip your toe” in the water of intent data without over-investing.
Follow Up - First touch means more when buyer intent is at its highest. Can you say with certainty what first or last “touches” impact your buyer’s decision making? Learn how.

Tuesday, June 10 at 3:30 p.m.

THANK YOU TO OUR 2023 SPONSORS!

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Kara Brown

Bio

Session

The Revenue Engine: Fueling a High-Octane Pipeline

Event

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