Bio
Holly LaBoda helps logistics companies of all shapes and sizes get, keep, and grow larger customers. As a Partner and Co-Founder of Luminaries Consulting, she loves working with clients to help them achieve their growth goals.
A pragmatic business success partner, she takes a holistic view of an organization’s, or individual’s, current state and future goals and helps them design practical ways to bridge the gap. From go-to-market strategy to sales talent development, and everything in between, she helps clients get real results, fast.
Sessions
Unlock Rapid Growth: Get Your Accounts out of Maintenance Mode
We all want to grow, and we know growth comes from getting, keeping, and growing the right customers. But when results aren't what we want, most focus on new customer acquisition first. But did you know that the win rate on existing business is 60-70%, while new customers average 5-20% (Marketing Metrics)? Before you throw another cross-selling campaign together, let's take a step back. In this session, you'll learn how to identify your highest potential paths to growth and enable your team to get there.
Attendees of this session will learn:
- How to identify your current accounts with the most potential
- Key processes and capabilities that unlock your account manager's potential
- The critical skills that enable account managers to grow their business
Date/Time: Monday, June 12 at 3 p.m.
Go To Market Panel
Deciding how a company “goes to market” raises a number of questions. Who is part of the process? What are the numbers and percentages should we expect and when will we see them? How can we determine how this compares to competitors and industry standards?
This Go To Market Panel will answer these questions and more as they dive into business development best practices currently going on in the transportation and logistics industry today, and what we should be on the lookout for tomorrow.
Learn from some of the industry’s leading decision makers, practitioners and implementers who are responsible for generating the revenue for their company.
Date/Time: Monday, June 12 at 4 p.m.