TAKE YOUR GAME TO THE NEXT LEVEL: Develop & Launch a Digital Marketing Campaign in 30 Days
This is a power-packed, hands-on digital marketing workshop delivered by seasoned, real-world executives who work in the trenches of transportation and logistics every day! By participating in the workshop across the full series of sessions, participants will develop and launch a best-of-breed mini-digital marketing campaign inside of 30 days, bringing 3-4 digital content and technology elements to fruition through work they complete. Sessions are both instructional and coaching in nature as well as ‘go-do’ periods for homework assignments.
The workshop will address a wide, comprehensive range of campaign elements that include:
TARGET AUDIENCE DEFINITION
GOAL SETTING & BUSINESS ALIGNMENT OBJECTIVES
SEO INTEGRATION
CONTENT DEVELOPMENT
DIGITAL TACTICS
WHY ATTEND?
Reason #1: You’ll learn modern, progressive skills you can apply to any digital marketing environment in transportation or logistics.
The processes and methodologies you’ll learn can be applied to any email campaign, SEO or Paid Advertising campaign you may be considering for your company. Best of all, participants will be guided and coached through each step by seasoned, experienced marketing executives that have decades of real-world experience in transportation and logistics.
Reason #2: You’ll get immediate ROI.
This workshop is ideally suited to any digital marketer, content marketer, one-person marketing team, professionals who do marketing ‘on the side’ in addition to their main role, or student/marketing majors --- seeking a best-of-breed, robust, agile and results-driven campaign to jump start revenue growth. Whether you're operating in a large marketing department or simply a 'department of one', this session will give you hands-on, focused experience for the highest impact areas to create digital marketing success ---- here and now. Participants will invest as little as $495 to attend this digital campaign launch workshop, and walk away with a robust sales pipeline in the thousands of dollars!
Reason #3: You’ll walk away with a long list of mission-critical deliverables - COMPLETED.
Participants who attend this session will walk away with:
A digital marketing campaign plan for a specific initiative or area of the business that they define
Planning and execution templates for a digital campaign
Examples from real-world transportation & logistics campaigns
Advice and coaching on the process steps and other success factors for their plan
A fully launched mini-digital campaign
A measurement framework for campaign success/ROI
Peer-to-peer networking and feedback to continuously improve their plan
VIEW THE SCHEDULE
All Times in CST
SESSION 1 (Thu, Jan. 21, 2021)
SESSION 2 (Thu, Jan. 28, 2021)
HOMEWORK PERIOD 1 (Jan. 29 - Feb. 10, 2021)
SESSION 3 (Thu, Feb. 11, 2021)
HOMEWORK PERIOD 2 (Feb. 12 - Feb. 24, 2021)
SESSION 4 (Thu, Feb. 25, 2021)
01:00 PM-03:00 PM
Target Audience & Campaign Plan
Part 1:
Your target audience
What’s relevant to them
Key messages
Alignment with your business / what does ‘conversion’ look like
Objectives - what do you want the campaign to accomplish
Part 2:
Define digital elements in your plan
Framework overview for content development
01:00 PM-03:00 PM
Creating an SEO Strategy
Part 1:
Understand Google’s Key Algorithm
Evaluate Your Competitors from Google’s Point of View
Evaluate Your Site
Part 2:
Update Your Site (Hands-On and Facilitated Break-outs)
Part 3:
Learn about and Consider Paid Ad Strategies
01:00 AM-01:00 AM
HOMEWORK PERIOD
Share your plan with your boss and any other stakeholders whom you will need support from
Write content for each digital element of your plan
Take any initial steps you can to place ‘draft’ content into your technology platforms (email system, Wordpress draft, marketing automation system, etc.)
Reach out to Presenters - LIVE CHAT Q&A Sessions prescheduled and we will moderate responses
01:00 PM-03:00 PM
Finalize Content and Launch Prep
Part 1: Content & SEO Checklist
Part 2: Measuring Success
01:00 AM-01:00 AM
HOMEWORK PERIOD TO LAUNCH CAMPAIGN
Finalize your content and any other programmatic action items from Session 4
Ensure measurement mechanisms are in place prior to launch
Dress Rehearsal / PreLaunch Checkpoint: 10-15 minute individual slots in a group session
Finalize a launch date with your boss and other stakeholders
Launch Campaign
01:00 PM-02:30 PM
Successes & Takeaways Debrief
In this roundtable-like session, participants will:
Look at their initial performance metrics and share insights and observations on what’s working and what’s not
Share learnings from their campaign including anything they would change or do differently next time
Receive peer advice and coaching on ways to continuously improve what they’ve put in market
Moderated by marketing executive experts
PRICING OPTIONS
Don’t wait! There are only 15 seats for this digital marketing workshop that will deliver a high-powered digital campaign start-to-finish for your business.
TMSA Member Rate
$750
Non-Member Rate
$950
MEET THE PRESENTERS
JILL SCHMIEG
Founder & Chief Strategist, Sol de Naples Marketing; and TMSA Education Committee Co-Chair
JILL SCHMIEG
Founder & Chief Strategist, Sol de Naples Marketing; and TMSA Education Committee Co-Chair
Jill Schmieg is founder and chief strategist at Sol de Naples Marketing, a Florida-based marketing services firm. After spending more than 10 years in the logistics industry, Jill now provides marketing advisory services and project management to fellow marketers struggling with access to the talent and resources necessary to achieve best-in-class performance. Her firm specializes in branding, communications, campaign development, marketing automation, marketing effectiveness and ROI.
NATHAN MISIRIAN
President of Autumn Consulting
NATHAN MISIRIAN
President of Autumn Consulting
Nathan Misiran is an entrepreneur, speaker, author, business owner and teacher. His passion is sales and marketing. His method is education.
Nathan strives to take complex topics and make them easy to understand. From Google search marketing to crafting successful email campaigns, he can help you to explore a world of digital solutions that will help your business grow.
He has led multiple Google Marketing projects in French, German, Italian and English throughout North America and Europe. Since founding Autumn Consulting, Nathan’s company has successfully completed over 300 digital engagements for organizations and clients.
As a volunteer, Nathan serves as a mentor to high school and college students seeking business and marketing careers. He speaks monthly at area schools and serves as a business plan judge for Virtual Enterprise Institute and INCubatorEDU, a non-profit dedicated to teaching students how to run a business.
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