Marketing Workshop: Safely Using AI To Enhance B2B Marketing Strategies & Business Results
In this interactive session, attendees will discover how to effectively leverage AI to enhance their B2B marketing strategies, while gaining insight into the current and future impact of AI on the industry. Participants will explore real-world applications, ethical considerations, and practical strategies to integrate AI into their organizations with confidence and purpose.
Three Major Takeaways:
-Practical Applications – Learn how AI tools can be used in real-time to personalize content, qualify leads, and optimize campaign performance.
-Risk & Ethics Management – Understand the potential risks of AI, including data privacy and bias, and walk away with ethical guidelines tailored to your business.
-Future-Forward Thinking – Gain insights into the evolving role of AI in B2B marketing and prepare for long-term shifts in technology, workforce dynamics, and customer expectations.
About Joe Brady
Joe is the Senior Vice President of Revenue Operations for SyncShow, a digital B2B Marketing Consultancy. Additionally, Joe is a member of the SyncShow Advisory Board.
Joe spent the majority of his career developing and leading sales organizations focused on delivering best in class logistics solutions to manufacturers and distributors nationwide. Early in his career, he was a sales executive and then Vice President of Sales for the largest privately held freight payment company in the country. After that company sold, Joe helped found a boutique supply chain consulting firm and he spent fifteen years designing and implementing cost reduction and process improvement logistics solutions for small to mid-size B2B organizations. Lastly, Joe was the Executive Vice President of Sales for a third party logistics firm that was ultimately purchased by private equity.
Joe was a former member of Vistage, and an advisory board member for the University of Dayton Business School. Currently, Joe also leads his own non-profit while sitting on a couple other non-profit boards.