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About the Speaker

Tami is a seasoned professional in event logistics and operations, currently serving as Vice President of Event Operations for SXSW, LLC. With extensive experience in event management, she oversees a wide range of operations for one of the world’s largest and most renowned events, including volunteer programs, event staffing, transportation, catering, accessibility, security, safety and emergency response planning, and on-site event control center management.

A strong advocate for safety, Tami ensures health and safety are at the forefront of all stages of event planning and execution. She works closely with public safety agencies, provides training for staff, and champions a culture of safety. Tami is also a dedicated member of the Event Safety Alliance Board and the Entertainment Services and Technology Association, contributing to the development of event safety standards through the American National Standards Institute (ANSI).

With certifications from the Council for Certification in Volunteer Administration (CVA), FEMA, OSHA, and various health safety programs, Tami is committed to advancing industry standards and developing future event professionals. She is currently attending Arizona State University pursuing an MA in Emergency Management and Homeland Security.

Outside of work, Tami enjoys traveling, outdoor activities, and spending time with her husband and four children. She has recently relocated to South Dakota, after her husband's retirement from the US Army.

June 10 3:00pm - 3:45pm

SXSW Unpacked: Moving, Marketing, and Selling the Magic of SXSW

 
SXSW isn't just one of the nation's largest entertainment events - it’s a logistical marvel. This presentation dives into the intricate transportation network of planes, trains, and trucks that ensures attendees, equipment, and experiences arrive seamlessly in Austin. Beyond transportation, we'll explore how marketing initiatives and side events are strategically coordinated to amplify the festival’s impact. 
 
Additionally, logistics, marketing, and sales professionals will gain actionable insights into turning B2C techniques - like those used to captivate SXSW audiences - into effective strategies for their B2B businesses. From aligning travel schedules to managing brand activations and closing deals, discover the behind-the-scenes magic and actionable takeaways that make SXSW a global phenomenon.

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9am-10am Opening Keynote

Session Title Lorem Ipsum Dolor Sit Amet

James T. Kirk
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9am-10am Opening Keynote

Session Title Lorem Ipsum Dolor Sit Amet

James T. Kirk
VP of Statistical Analysis + Data Reconfiguration

9am-10am Opening Keynote

Session Title Lorem Ipsum Dolor Sit Amet

James T. Kirk
VP of Statistical Analysis + Data Reconfiguration

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