June 10 1:00pm - 1:45pm

Aligning Brand and Revenue Goals: A Live Problem-Solving Lab

The Challenge:
Your company invests in marketing. You have a team. You recognize its importance. But is marketing truly driving revenue growth and brand differentiation in a way that aligns with your business objectives?

In supply chain organizations, marketing is often seen as a support function rather than a revenue driver. The challenge isn’t just about increasing marketing’s visibility—it’s about ensuring marketing actively contributes to business growth while reinforcing brand strength. The gap between marketing’s potential and its impact on revenue is too large to ignore.

This live problem-solving lab will challenge your assumptions and provide practical insights to:

• Assess marketing’s role in driving both brand value and revenue growth.
• Uncover hidden barriers preventing marketing from being a strategic revenue partner.
• Implement strategies to align brand messaging with sales and business objectives.
• Leverage data and analytics to track and communicate marketing’s direct impact on revenue.