Storytelling is a powerful tool for sales and marketing professionals, but it can only take you so far if you aren’t delivering the right information, at the right time, to the right people. In this keynote presentation, Kate DiLeo will guide attendees on how to amplify their sales and marketing messaging capabilities beyond just storytelling capabilities. They will know how to have conversations that truly convert.

It’s time to debunk outdated branding myths and learn how to build a brand that is the path of least resistance to revenue. Kate will clarify how to build and deploy brand messaging to get more prospects to the table, more users who click, and more customers who buy, as well as outline the top prospecting techniques that surgically enable dealers to get in front of more of the right buyers at the right time.

Attendees of this keynote, will:

• Learn how to understand how their brand messaging can become the path of least resistance to revenue.
• Gain tangible strategies on how both sales and marketing can craft messages that convert.
• Uncover how to write the three key messaging components that provoke the prospect to want to have a conversation with you.
• Recognize how to align sales and marketing teams around a singular brand message to drive team efficiencies and revenue outcomes.