About the Speaker
Jann Baskett
Former Co-President and Chief Brand Officer, South By Southwest (SXSW)
Currently serving in an advisory and board role, Jann Baskett is the former Co-President and Chief Brand Officer of South By Southwest (SXSW) Conference and Festivals. She was the company's first woman co-president, and in her role for nearly nine years as the Chief Brand Officer, she was the lead steward of the SXSW brand. She oversaw the Brand group, made up of the Communications, Marketing, and Content departments, whose responsibilities include brand strategy, messaging, public relations, digital marketing, experience design, and all content creation (video, photography, and web and social content).
Before joining the SXSW leadership team in 2016, Jann was founder and principal of the Austin brand and strategy agency Foxtrot, notably designing the SXSW brand identity and its annual look-and-feel since 2008. Previously, Jann was a partner at Milkshake Media, a creative agency also based in Austin; and before that, she was marketing director at Texas Monthly magazine.
Prior, she lived in New York and worked in promotion and creative services for Details Magazine, Mademoiselle Magazine, and for several of The New York Times Magazine Group’s special interest publications.
In Austin, she has served on several boards, including the Austin Film Society (as president), The Texas Tribune, and the Austin Public Library Foundation.
