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About the Speaker

Barbara started her career at Freeman AV as an intern studying Radio, TV, and Film at the University of Texas at Austin. She went on to become a Director of Audio Visual at various hotel/convention center properties, as an Account Executive, Director of Sales of Texas State Accounts, Senior Client Relationship Manager. and her current role as Client Relationship Director.

Active in many industry organizations, Barbara received the MPI Supplier of the Year Award and the TSAE Affiliate of the Year Award. Barbara currently resides in Austin and facilitates some local events (SXSW, TCEQ, TDA) as well as national events (Assn for Financial Professionals, Obesity Week) that travel around the country. Barbara’s first SXSW event was 1990.

June 10 3:00pm - 3:45pm

SXSW Unpacked: Moving, Marketing, and Selling the Magic of SXSW

 
SXSW isn't just one of the nation's largest entertainment events - it’s a logistical marvel. This presentation dives into the intricate transportation network of planes, trains, and trucks that ensures attendees, equipment, and experiences arrive seamlessly in Austin. Beyond transportation, we'll explore how marketing initiatives and side events are strategically coordinated to amplify the festival’s impact. 
 
Additionally, logistics, marketing, and sales professionals will gain actionable insights into turning B2C techniques - like those used to captivate SXSW audiences - into effective strategies for their B2B businesses. From aligning travel schedules to managing brand activations and closing deals, discover the behind-the-scenes magic and actionable takeaways that make SXSW a global phenomenon.

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9am-10am Opening Keynote

Session Title Lorem Ipsum Dolor Sit Amet

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Session Title Lorem Ipsum Dolor Sit Amet

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VP of Statistical Analysis + Data Reconfiguration

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