Go Back Up

June 9 3:00pm - 3:45pm

MARKETING BREAKOUT:
The Modern Marketer's Playbook:

Integrating Paid Media, Influencer Marketing, and the Rule of 7 for Maximum Impact

In today's crowded marketplace, capturing  attention and driving conversions requires a  multi-faceted approach. This presentation will explore a modern marketer's playbook for success, focusing on the strategic integration of paid media and influencer marketing.

We'll delve into the "Rule of 7," a marketing principle that emphasizes the importance of multiple touch points to drive customer engagement and conversion. This presentation will provide attendees with actionable insights, real-world examples, and practical tools to develop and execute integrated marketing campaigns that deliver measurable results.

Madison Mobley

MARKETING BREAKOUT SESSION

About the Speaker

Madison Mobley

Strategic Partnerships - Let's Talk Supply Chain

Madison is a Columbia University Alumna who majored in sociology and, once upon a time, aspired to be a journalist. Shortly after graduating, she joined EMC Corporation’s (now Dell EMC) Sales Bootcamp (because journalism wasn't quite paying her New York City bills) and the rest is history.

With 15+ years of experience across "smarketing," customer advocacy, and HR strategy disciplines, and time spent within big corporate and venture-backed startups, B2B go-to-market strategy has long since passed journalism as a primary passion. 

Present day, she leads Strategic Partnerships at Let's Talk Supply Chain, an industry leading supply chain media production company founded by Sarah Barnes-Humphrey. Madison is also founder and CEO of Midearix, a group purchasing organization focused on serving SMB, mid-market, and diverse owned businesses.

Gary Cornelius - 2025 ELEVATE

Meet the Moderator

Gary Cornelius

VP of Business Development

Gary is the VP of Business Development of TCW, Inc., leading their Sales, Marketing, and customer-facing teams. He has 37 years of experience in transportation and logistics, including leadership roles in both Sales & Operations. Gary has been with TCW for 18 years, with his current tenure starting in 2013. 

Gary serves as the co-Chair of TMSA’s Education Committee and is on the TMSA Board of Directors. He also does philanthropic work through The American Cancer Society, including advocacy, Relay for Life, and publicly speaks throughout the Southeast for the Society.

When not working or volunteering, Gary spends time with family at the lake, traveling and kayak fishing.

Ready to take your knowledge to the next level?

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