Go Back Up

June 9 3:00pm - 3:45pm

MARKETING BREAKOUT:
Let's Get Reel

A Short Video Working Session
Short-form video isn't going anywhere. In fact, it's more popular than ever with the trend spreading from YouTube Shorts to LinkedIn's new video feed. In this workshop-style session, participants will learn practical techniques for planning, filming, and editing short videos that meets their marketing goals. Through hands-on exercises, attendees will explore effective storytelling structures, discover tools for quick editing, and understand best practices for cross-platform distribution.
 
The session will address common challenges specific to the transportation industry, such as filming in industrial settings and creating content that resonates with B2B and employer brand audiences. Whether you're just starting with video marketing or looking to enhance your existing strategy, you'll leave this session with actionable skills to create engaging short-form content that drives results.
 
Attendees of this session will:
  • Practical transportation industry best practices for video content strategy.
  • How to repurpose and cross-purpose content while still building unique platform-specific assets.
  • Ideas for evaluating video tools including AI editors and working with content creators
Michelle_LeBlanc-68

MARKETING BREAKOUT SESSION

About the Speaker

Michelle LeBlanc

Founder/CEO, Drop & Hook

Michelle LeBlanc is the founder of Drop & Hook, a marketing agency specializing in solutions for transportation and logistics companies. Over the last decade, she has developed a specialty in transportation and logistics marketing, working with 3PLs, truckload carriers, and technology leaders in the developing digital freight space. Her work has spanned B2B and technology product marketing, social media brand building, employee engagement and recruitment strategies. Previously she worked at marketing agencies Fuseideas and Industrium (formerly Kemp Goldberg Partners), leading social media, email, content, and inbound marketing efforts, and held social media strategy roles at advertising firm KBS+, and at IIR USA, a marketing event firm.

From counseling c-level leaders at Fortune 1000 firms to shepherding fledgling brands to launch, her marketing experience is strategic and goal-oriented, both platform and medium-agnostic; with a focus on embracing marketing technology and measurement tools to develop and serve the right content and messaging to the target audience at the right time.

Gary Cornelius - 2025 ELEVATE

Meet the Moderator

Gary Cornelius

VP of Business Development

Gary is the VP of Business Development of TCW, Inc., leading their Sales, Marketing, and customer-facing teams. He has 37 years of experience in transportation and logistics, including leadership roles in both Sales & Operations. Gary has been with TCW for 18 years, with his current tenure starting in 2013. 

Gary serves as the co-Chair of TMSA’s Education Committee and is on the TMSA Board of Directors. He also does philanthropic work through The American Cancer Society, including advocacy, Relay for Life, and publicly speaks throughout the Southeast for the Society.

When not working or volunteering, Gary spends time with family at the lake, traveling and kayak fishing.

Ready to take your knowledge to the next level?

Register Now