Go Back Up

June 9 3:00pm - 3:45pm

General breakout:
Getting Ahead with Intent Data

A Guide to Supercharging Sales, Marketing, and Retention in Logistics
Imagine knowing exactly which companies are looking for your services before you make the first call. Intent data is transforming logistics sales, marketing, and customer support by enabling teams to focus on prospects and customers who are actively in-market. Join us as we break down the essentials of intent data, from understanding different data types to implementing it across departments. In this session, you'll learn how to identify high-intent leads, personalize engagement, and strengthen retention strategies with actionable intent data insights.
 
Attendees of this session will:
  • Build a clear understanding of intent data, including the differences between first-, second-, and third-party sources, and identify the key signals to prioritize based on your business objectives.
  • Discover how sales, marketing, and customer support can work together using intent data to prioritize leads, create relevant content, and retain clients.
  • Learn practical steps for creating workflows that incorporate intent signals, turning insights into effective sales & marketing actions and improved customer relationships.
Clara Flaherty Headshot

GENERAL BREAKOUT SESSION

About the Speaker

Clara Flaherty

Co-Founder & Head of Growth at CarrierSource

Clara Flaherty spent six years at G2.com, the world's leading B2B software review platform, where she saw firsthand how innovative marketing and sales strategies empowered emerging companies to meaningfully compete with industry giants.

Now, as a co-founder and Head of Growth at CarrierSource—the premier review platform for carriers and brokers—Clara is bringing third-party verified customer reviews and industry-specific shipper intent data to logistics. She leads all marketing, business development, user growth, and review acquisition efforts, driving CarrierSource’s mission to bring greater transparency and trust to the freight industry.

Gary Cornelius - 2025 ELEVATE

Meet the Moderator

Gary Cornelius

VP of Business Development

Gary is the VP of Business Development of TCW, Inc., leading their Sales, Marketing, and customer-facing teams. He has 37 years of experience in transportation and logistics, including leadership roles in both Sales & Operations. Gary has been with TCW for 18 years, with his current tenure starting in 2013. 

Gary serves as the co-Chair of TMSA’s Education Committee and is on the TMSA Board of Directors. He also does philanthropic work through The American Cancer Society, including advocacy, Relay for Life, and publicly speaks throughout the Southeast for the Society.

When not working or volunteering, Gary spends time with family at the lake, traveling and kayak fishing.

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