June 10 9:15 a.m. - 10:00 a.m.

From Green to Growth:

How Sustainability Drives Sales, Brand, and Bottom Line in Transportation

Sustainability is no longer a buzzword—it’s a business imperative. As regulations evolve, shipper demands shift, and public expectations rise, transportation and logistics companies are being challenged to adopt environmentally responsible practices without compromising efficiency or profitability.

This dynamic panel brings together Sustainability and Supply Chain Leaders along with a Marketing Strategist to explore how sustainability has evolved from a compliance requirement to a powerful lever for growth.

Attendees will gain insights into emerging best practices in sustainable logistics, learn how to position sustainability as a brand differentiator, and understand how sales professionals are using environmental commitments to win—and retain—business.

Whether you're building a sustainability roadmap, crafting your next marketing campaign, or closing deals in a competitive market, this conversation will equip you with practical strategies that connect purpose with profit.

Learning Objectives:

Understand the Evolution:
Explore the latest trends, regulations, and market drivers shaping sustainability in the transportation industry today.
Implement Best Practices:
Discover actionable steps transportation and logistics companies can take to
make their operations more sustainable—without sacrificing performance.
Leverage Marketing for Profitability:
Learn how marketing teams can transform sustainability initiatives into
compelling brand narratives that build trust and drive customer loyalty.
Sell Smarter:
Uncover how top-performing professionals are using sustainable solutions to
open doors, close deals, and differentiate from the competition.
Break Down Silos:
See how alignment between sustainability, marketing, and sales creates stronger
cross-functional strategies that accelerate both impact and ROI.

Meet the Panelists

Jennifer Shaffer

Vice President of Marketing and Public Relations at IMC Logistics

In her role, Jennifer oversees the company’s digital and event marketing and public relations. With over 18 years in the marketing and PR field, Jennifer has developed her skills to include digital marketing, managing media relations, social media, managing customer communications, and event design and execution. Jennifer’s passion for the logistics industry started when she began her career at a global third-party logistics company. In this role, she created the Marketing and Sales Support Department where she standardized brand and marketing materials, oversaw website development, created customer communications, and established a media relations strategy. Jennifer is a graduate from Murray State University with a bachelor’s degree in journalism and mass communications.

Jim Gillis

Pacific Region President at IMC Logistics

Jim Gillis serves as the Pacific Region President at IMC Logistics, with his career in drayage spanning several critical hubs, including the Gulf and Pacific. Jim is known in the industry as the authority on California's dynamic market and regulatory landscape, making him the expert in logistics and supply chain within the state. Jim's forward-thinking strategy for sustainability and his blended approach to integrating both electric and hydrogen semi-truck technology is leading IMC toward a greener and more renewable future as a drayage carrier. Under his direction, the Pacific Region of IMC has grown to be the largest drayage provider in the state with over 500 trucks in the fleet in California servicing the West Coast, including the largest fleet of hydrogen trucks in the United States. IMC has operations in every major railhead and seaport in the US.

Emily Phillips

Principal & Founder of E.MISSION Advisory

Emily Phillips is the Principal & Founder of E.MISSION Advisory, a consulting firm focused on sustainability in the transportation sector. She acts as a fractional resource developing decarbonization strategy and sustainable transportation solutions for third party logistics providers.

Emily’s background in logistics and supply chain spans over two decades of leadership with industry-leading retail and logistics companies including XPO, The Home Depot and UPS. At XPO she pioneered the Sustainability Committee while leading solutions engineering and implementation for the Last Mile business unit.

Emily is a passionate advocate for sustainable solutions in transportation. She is the President of the National Home Delivery Association (NHDA) and is the co-chair of their Sustainability Council. She is also active in the Atlanta Roundtable of CSCMP (Council of Supply Chain Management Professionals), a member of the Freight Advisory Task Force for the Atlanta Regional Commission, a member of the Transportation Marketing & Sales Association (TMSA) and an advisor for the EV Class 8 startup Nevoya.

Meet the Moderator

Gary Cornelius

VP of Business Development

Gary is the VP of Business Development of TCW, Inc., leading their Sales, Marketing, and customer-facing teams. He has 37 years of experience in transportation and logistics, including leadership roles in both Sales & Operations. Gary has been with TCW for 18 years, with his current tenure starting in 2013.

Gary serves as the co-Chair of TMSA’s Education Committee and is on the TMSA Board of Directors. He also does philanthropic work through The American Cancer Society, including advocacy, Relay for Life, and publicly speaks throughout the Southeast for the Society.

When not working or volunteering, Gary spends time with family at the lake, traveling and kayak fishing.