June 9 11:30 a.m. - 12:00 p.m.

GENERAL SESSION: Building Trust and Winning Business

The Sales & Marketing Impact of Fraud Prevention

Fraud has become one of the biggest challenges in transportation, but Circle Logistics isn’t just preventing it—they’re turning their fraud-fighting strategies into a competitive advantage.

In this session, learn how Circle Logistics leverages their mission to combat fraud as a key differentiator, using Account-Based Marketing and Sales Approaches to target shippers facing these challenges, strengthen vendor partnerships, build trust, and close new business.

Attendees of this session will gain insight into how to:

Identify and solve shipper pain points related to fraud
Integrate fraud prevention into company culture for long-term success
Strengthen vendor relationships to enhance fraud prevention efforts
Leverage fraud mitigation as a sales and marketing strategy to win new accounts

Meet the Moderator

Gary Cornelius

VP of Business Development

Gary is the VP of Business Development of TCW, Inc., leading their Sales, Marketing, and customer-facing teams. He has 37 years of experience in transportation and logistics, including leadership roles in both Sales & Operations. Gary has been with TCW for 18 years, with his current tenure starting in 2013.

Gary serves as the co-Chair of TMSA’s Education Committee and is on the TMSA Board of Directors. He also does philanthropic work through The American Cancer Society, including advocacy, Relay for Life, and publicly speaks throughout the Southeast for the Society.

When not working or volunteering, Gary spends time with family at the lake, traveling and kayak fishing.

MEET the Speakers

ANDREW SMITH

SVP at Circle Logistics, Inc. Co-Founder of Drive My Way and the Spark Change Lab

Over a 15-year career in the Freight Brokerage and Logistics industry Andrew Smith has served as a visionary leader, innovator, speaker, board member, and strategic advisor. As Senior Vice President at Circle Logistics, Andrew has been instrumental in expanding the company's footprint, overseeing the establishment and growth of five offices and a team of 600 professionals. Under his leadership, he spearheaded transformative initiatives including Enhanced Visibility, Fraud Prevention, Digital Freight Matching, and the integration of Voice AI technologies across the organization, which significantly contributed to the company's growth from ground up to $700 million. In 2024, Andrew was awarded the TIA Technovator of the Year. He currently serves as the chair of the TIA Fraud Vendor Advisory Committee and serves on the TIA Board of Directors, reflecting his commitment to integrity and innovation in logistics. leadership, he spearheaded transformative initiatives including Enhanced Visibility, Fraud Prevention, Digital Freight Matching, and the integration of Voice AI technologies across the organization, which significantly contributed to the company's growth from ground up to $700 million.

In 2024, Andrew was awarded the TIA Technovator of the Year. He currently serves as the chair of the TIA Fraud Vendor Advisory Committee and serves on the TIA Board of Directors, reflecting his commitment to integrity and innovation in logistics.

CASSANDRA GAINES

Founder/CEO - Carrier Assure

Cassandra Gaines is a transportation attorney and founder and CEO of Carrier Assure, the industry’s first carrier performance scoring software that brokers and shippers add to their onboarding platform to help prevent fraud and theft.