June 10 1:00pm - 1:45pm

GENERAL BREAKOUT: Aligning Brand and Revenue Goals

A Live Problem-Solving Lab

The Challenge:

Your company invests in sales and marketing. You have talented teams. You recognize their importance. But are these functions truly working together to drive both brand strength and revenue growth?

In many supply chain organizations, sales and marketing operate in silos, missing opportunities to create a seamless strategy that maximizes impact. Misalignment between these teams leads to inconsistent messaging, missed revenue potential, and underutilized marketing resources. The real challenge isn’t just about marketing proving its value—it’s about ensuring sales and marketing work as one, reinforcing brand differentiation while driving measurable business growth.

As a supply chain leader, sales executive, or marketing professional, ask yourself:

Are our sales and marketing teams aligned on revenue and brand objectives?
Is our messaging consistent and impactful across all customer touchpoints?
How can we create a more integrated approach that directly contributes to business growth?

Meet the Speakers

Beth Potratz

Co-Founder of Drive My Way and the Spark Change Lab

Beth Potratz, Co-founder, President, and CEO for Drive My Way has over 25 years’ experience. Beth is an innovative, forward-thinking HR professional that is disrupting truck driver recruiting by treating the driver as a consumer in the employment relationship and making recruiting personal again. Beth is passionate about helping people find a meaningful career that fits their lifestyle. Prior to founding Drive My Way, Beth built a successful HR consulting practice serving organizations in a variety of industries and held senior Human Resources positions at Unilever, Rockwell Automation and Helene Curtis. She earned a Master of Labor Relations and Human Resources from Cleveland State University and a Bachelor of Arts in Organizational Communication from Loyola University of Chicago. Beth resides in Cleveland, Ohio and enjoys spending time with family.

Leigh Sauter

Co-Founder of Spark Change Lab, Founder of Glass Ball Consulting

Leigh Sauter is a co-founder of Spark Change Lab and founder of Glass Ball Consulting. Leigh brings over 15 years of expertise in a variety of areas, including strategic communications, branding, employee experience, change management, and marketing. Previously, Leigh held roles at Comcast, NFI, Tucker Company Worldwide, and Virago Marketing. With a collaborative approach and diverse skill set, Leigh thrives on rallying cross-functional teams to bring purpose-driven plans to life. Through her consulting practice at Glass Ball, Leigh helps companies transform their cultures and employer brands. She excels at crafting clear roadmaps, building team engagement, and developing strategies that shape supportive environments where employees can grow and thrive.

Meet the Moderator

Gary Cornelius

VP of Business Development

Gary is the VP of Business Development of TCW, Inc., leading their Sales, Marketing, and customer-facing teams. He has 37 years of experience in transportation and logistics, including leadership roles in both Sales & Operations. Gary has been with TCW for 18 years, with his current tenure starting in 2013.

Gary serves as the co-Chair of TMSA’s Education Committee and is on the TMSA Board of Directors. He also does philanthropic work through The American Cancer Society, including advocacy, Relay for Life, and publicly speaks throughout the Southeast for the Society.